Membership benefits

  • Profile on the LATA website
  • Events and networking
  • Marketing and communications
  • Media exposure
  • LATA Safety Scheme

"Here, There and Everywhere: UK April Insights Reveal Appetite for South America Depth" Following GS’s April UK market development (LATA Spring networking, Destino Argentina luxury event ) clear insight emerged: operators seek thematic depth with coherent narrative, not geographic breadth.
Single-destination depth: Argentina wildlife (Valdés, Iberá), Chile adventure (Atacama-Patagonia), Bolivia pristine (Andes-Uyuni), Paraguay pioneering (Jesuit UNESCO, Guaraní communities).
Thematic multi-country: Norte Argentina-Chile (salt flats, desert), Argentina-Uruguay (estancias, wine), Bolivia-Peru (Andes cultural immersion).
Our 30-year specialist teams each country deliver local expertise depth. When programs cross borders thematically, seamless coordination maintained.
UK partnerships forming: depth-first always, profound single-destination or thematic multi-country when narrative unifies, never superficial breadth.